With his larger-than-life presence and rock star flair, multiplatinum, Grammy®-nominated, international superstar Adam Lambert is every bit the showman and the newest face of Macy’s I.N.C. In its celebration of music, Macy’s has partnered with several artists to create eye-catching and inspiring summer fashion imagery. We will also be hosting our first digital music festival on YouTube, which benefits Got Your 6, Macy’s charity partner that supports military veterans and their families.” “In our advertising campaign, we pay tribute to locations rich with music history, such as New Orleans and Memphis, as well as some of the hottest musical talent today. “This year, American Icons is all about the celebration of music and we’re offering a medley of different experiences for customers to get involved,” said Martine Reardon, Macy’s chief marketing officer. Launching next week, the campaign features celebrated designers and musical talent, a digital music festival on YouTube highlighting emerging artists, continued partnership with Got Your 6 to support America’s veterans, and experiential in-store events for customers. This summer, music takes center stage for Macy’s “American Icons” campaign, the fourth annual celebration of the people, places and things that make America great.
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